Dan & I were talking about the horror of the 'real story' on the lower third of the page juxtaposed with the brightly coloured image jolly MasterChef judge. However there is a lot of pros to the whole MasterChef insanity... including; it's weeknight show that is family friendly & that's hard to come by nowadays, it's good for the economy with not only the big guns like the supermarkets & media making money but all the small food producers/retailers too. Adults & children are learning to cook healthy homemade sustainable food. As escapism goes it could be a whole lot worse ;) Below the MasterChef Australia phenomena.....
When in 2009 newspaper headlines screamed the final episode of MasterChef Australia makes 'MasterChef finale the highest rating non-sport program since 2001' you knew something extraordinary was going on; especially when it actually beat some sports in the ratings & for a sports loving nation like Australia that's practically sacrilegious!
MasterChef Australia is a cooking reality show, based on the long running British show of the same name and Australia is in the grip of what could only be termed as "MasterChef Madness". Inspiring a nation to dust of that saucepan and learn to cook, a recipe featured on MasterChef causes chaos in the food stores the following day as fans buy up that essential ingredient for the dish. Step son Dan's Mum and Step Dad own a butcher shop, after a lamb shank recipe was shown on MasterChef they found themselves so inundated with customers buying lamb shanks that they had to madly rush around to find extra supplies.
Julie Goodwin MasterChef 2009 Winner
In a move that would do the merchandising department of Disney proud, you can't turn on the radio or TV, pick up a magazine or a newspaper without seeing "MasterChef". You can buy MasterChef the Cookbook, Julie Goodwin's book 'Our family table', buying the Women's Weekly to read her column perhaps your pre ordering run up Poh's Kitchen DVD or asked your newsagency to keep you a copy of MasterChef the magazine at the start of May & don't forget the current and upcoming cookbooks from the judges.
MasterChef the Cookbook
You'd be hard pressed to find an Australian that doesn't know that tomorrow evening Monday the 19th of April the show returns for season two at 7.30pm on Channel 10. I'll definitely be featuring desserts and baking from the show.
Let the games begin!!
Official MasterChef Australia website, for recipes, video and news about MasterChef.
In Melbourne and looking for fabulous free range, bio dynamic meat then give Daniel's Step Dad Anton a call at McAdams Meats...
McAdam Meats
Shop 18, McAdam Square, Croydon, Victoria
(03) 9723 3322
also carrying a range of fish, free range eggs, leg hams smoked on the premises.
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